Here's an idea: Mike Rugnetta reinvented the critical essay for the web. As host of Idea Channel, Mike deep-dives into a single idea every week, drawing connections between pop culture, technology and art—with a healthy side dish of animated GIFs. In its first year, it's racked up over 12 million views and over 300,000 subscribers on YouTube. A programmer and composer in Brooklyn, Mike previously toured as one-third of MemeFactory, a performative lecture about the Internet, soon to be released as a book.