Cabel Sasser
Panic Inc.

Ostensibly, Panic makes Apple software, like the award-winning TransmitCoda, and Status Board. But how many Apple software developers team up with the creator of Katamari Damacy to print and sell their official t-shirts, or manufacture a series of deadly accurate Atari 2600 boxes for non-existent games? Cofounder Cabel Sasser shares the unique story of how Panic stayed independent at all costs, as well as some of the challenges along the way.